Unidos Vamos Pa’lante

Turning the Swamp into a Community

Gators Unidos is a University of Florida collegiate merchandise brand that celebrates Latino and Hispanic students. After launching in May 2023, the brand wanted to generate awareness to boost sales and highlight the accomplishments of the community it aims to uplift. Gators Unidos asked The Agency to create an ad that positions the merch line as a brand that empowers Latino and Hispanic Gators. The ad initially aired on the Ben Hill Griffin Stadium jumbotron during the 9/17/23 football game to introduce the brand to UF students and alumni of all backgrounds and encourage them to acknowledge the achievements of their peers during Hispanic Heritage Month.